Mobile Merchandizing
Netxcell’s M-Merchandising typically involves customer acquisition, introduction to products, cross and up selling of products, lapsed customer win back by capturing, analyzing and re applying the customer metrics from all of these phases.
Netxcell’s M-Merchandising platform achieves this with a combination of separate modules that embodies each of the above mentioned phases. It comprises of:
- An xml based java application run time that executes and applies the business rules to the process
- Access and delivery channel module that gives diverse selection of I/O channels like USSD, SMS, OBD/IBD/IVR, Web/WAP, for presenting the products and services to the customers
- A network abstraction module that makes the integration with billing and provisioning interfaces flexible
- A graphical pack creation and management module that allows the enterprises and service providers to easily create multiple benefit and price combinations
- A flexible web based MIS interface for creating highly customized reports
- A business intelligence module that captures and applies the learning's from the customer usage behavior to the introduction and cross and up selling of products
The M-merchandising platform also allows for further exploitation of sachets of various product offerings that has already fuelled the unprecedented growth of the commodities market like shampoo, tooth paste etc. The Netxcell platform draws heavily from an already successful and widely deployed subscriber life cycle management product that has contributed to growth of cellular service providers by easing out the pain ahead of their subscribers that are pre paid, with very little balance and recharge denominations and helped the service providers in managing the complexity of measuring usage of services and billing them in an efficient, real-time and transparent ways.
