Netxcell's USSD service comes with immediate warranty delivery, easier to use, multilanguage capability and works while roaming. It is also perceived to be inexpensive.
Unstructured Supplementary Service Data is a GSM service that allows fast and interactive communication between the subscribers and the applications.
Netxcell USSD GW platform enables operators and service providers to introduce services that work on the USSD bearer channel. It acts as a gateway between applications and the network and lets the applications deliver a maximum of 182 characters to the mobile devices in a session oriented communication. Towards the applications side it provides a flexible and rich graphical user interface for creation of the applications with built in enablers like, SMS, OBD redirector, access to other bearer channels, flexibility of interfacing with IT and other nodes in the network.
This flexibility of architecture allows rich interactivity of applications and quick conversion of a USSD session into promotional OBDs that can be converted to a subscription.