TAPAS^® - VAS Platform

TAPAS; A Netxcell’s VAS platform which is specially designed for mobile operators and System Integrators to be able to launch any new service/application quickly in order to gain a competitive advantage. The integrated platform is capable of offering various voice and video services to customers reliably and economically. This, it achieves by:

• Bringing onto a single platform, various access and delivery channels, including but not restricting to, voice, video, SMS, USSD, Web and WAP.
• A Java, VXML based Application run time module for a faster turnaround time for new applications as well as for existing applications.
• A network abstraction module that hides details of network and IT node integrations from applications.
• A graphical service creation UI for faster customization, configuration and flow changes.
• Integration with TTS(Text To Speech) and ASR (Auto Speech Recognition).
• Full-fledged campaign manager accompanied with Business Intelligence and MIS reporting for a better service uptake/conversion.

TAPAS Platform has been conceptualized based on latest technology trends, catering to different types of VAS services and in order to handle immense mobile traffic. The platform provides these functions with a modular and scalable architecture that can be customized to suit requirements of operators, service providers and subscribers. In a nut shell, TAPAS enables a faster time to market for applications, thus ensuring greater revenues to the operator, creating a WIN-WIN situation for all the players in the VAS Value chain.